Spider-Man 2 is one of this year’s biggest games, and PlayStation is going all out to plaster the faces of Peter Parker and Miles Morales on every bus, bench, and billboard it can find. It’s a company that’s never been shy of promoting its titles in both standard and ridiculous ways, although a new cereal box stunt is an example of PlayStation starting to take the biscuit.
For the release of Spider-Man 2, PlayStation appears to have teamed up with food manufacturer General Mills to release a limited-run of Spider-Man 2 Wheaties cereal boxes. These boxes are double-sided, with Peter Parker on the front and Miles Morales on the back, both wearing their signature suits. It’s a pretty neat cereal box, something that a lot of companies have done to promote movies and games in the past, but the problem this time is that the box costs $45.
You don’t need to be a rocket scientist to figure out that you shouldn’t be spending $45 on a box of cereal, though General Mills will likely point to the extra little additions you get to justify the price tag. Included in the box is the Marvel’s Spider-Man 2 prequel comic, as well as a code for an exclusive digital collectible version of the cereal box you can redeem through the PlayStation Stars loyalty program.
The only trouble with that is the value of these items. For starters, the comic included in the box was already given out as part of Free Comic Book Day earlier this year, and you can read the entire comic for free on the official Marvel website. Then we get onto the digital collectable, and I’m sure I don’t have to remind you about the dying NFT business to drive home just how much stock is placed in digital collectibles these days.
What you’re left with is a box of Wheaties with pictures of Peter Parker and Miles Morales slapped on the front and back that costs an eye-watering $45. There is an acrylic case that comes with the box too, but only if you pay for the $70 special edition of the limited-run cereal. For context, you can purchase a copy of the actual game that this cereal is promoting for the same amount.
But hey, I obviously can’t tell you how to spend your money, and if for some reason you’re in the market for some $45 Spider-Man cereal, then you’ll need to act quickly, as there are only 2,000 boxes being sold. In fact, the $70 special edition is already sold out, which says a lot about the state of the world that we live in.
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