Marvel Rivals skins are off to a good start, but they can't follow Overwatch 2

In recent years, cosmetics have gradually become an entrenched part of the gaming world, especially in the live service multiplayer genre. Cosmetics are often the best compromise between allowing developers to maintain a steady revenue stream without interfering with the actual mechanics or balance of a game, thus being completely optional purchases. Rivals of wonder has more than its fair share of optional paid cosmetics at launch.




Developer NetEase is fully embracing this Rivals of wonderpremise, particularly when it comes to the multiplayer game's bevy of alternate costumes. On launch day, players will be able to discover a wide range of cosmetics inspired by all corners of the Marvel Media Universe, from beloved comics to MCU film appearances. It's a really great start, but it's going to be complicated Rivals of wonder to make all her fans happy when it comes to cosmetics, something like this Surveillance 2 he has learned over the past two years.

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Marvel Rivals cosmetics needs to stay on the right track

The Marvel Rivals roster is treated the same when it comes to cosmetics

At launch, each of Rivals of wonder' 33 playable heroes have at least two alternate skins (aside from Moon Knight) that players can unlock from the Season 0 Battle Pass, the in-game store, or by completing specific objectives. While each character has an alternate outfit that's a fairly simple color palette swap, the other day one cosmetics are much more distinct, often inspired by a specific look from a Marvel comic or MCU design.


Of course, some characters have an additional outfit or two, like Spider-Man, Hela, and Hawkeye, but for the most part, everyone on the roster is treated the same on launch day. This approach is great to see, as when it comes to Marvel characters, every fan has their favorite. Ensuring that everyone on the roster has at least a handful of skins each means that every fan's favorite character is catered for, and every player is then incentivized to keep grinding to unlock their alternate outfits.

Marvel rivals can't fall into Overwatch 2's aesthetic trap

But Rivals of wonder' the roster might not stay the same for long if it falls into the same trap as that one Surveillance 2 is often found. Since then Surveillance 2In October 2022, it became apparent that Blizzard seems to prefer creating cosmetics for a certain handful of heroes. This is especially noticeable when looking Surveillance 2the latest crossovers.


Reinhardt was one of the most blatant examples of Blizzard's favoritism. Reinhardt was front and center Transformers, World of WarcraftAND My academic world of heroes collaborations. Kiriko is often cited as another major offender, as she recently received several new skins. In the recently leaked Surveillance 2 X Avatar: The Last Airbender crossover, Kiriko will be receiving another skin, which is already drawing criticism for its potential appearance in place of a Katara-inspired outfit.

While heroes like Kiriko, Reinhardt, Mercy, Widowmaker, Ashe, and Genji all receive new high-rarity skins at a frequent pace, much of the roster is left in the dust. Of course, if a player's favorite character is one of those unfortunate ones left behind, that won't incentivize them to continue playing, as they've probably already unlocked all the outfits available to them. Rivals of wonder needs to make sure it doesn't favor the same handful of heroes every season.

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