Omoda and Jaecoo hosted a grand brand launch event on July 29 at Fairmont Hotel in Riyadh.
The event attracted over 250 renowned local media and industry key opinion leaders (KOLs) and received significant attention from the Saudi Ministry of Investment and Ministry of Energy.
Several senior government officials were also present to witness the launch.
The event kicked off with a dazzling light show and a digital hologram made a surprise appearance to introduce the event live.
This innovative approach not only provided audiences with an extraordinary visual and auditory experience, but also highlighted Omoda and Jaecoo's commitment to future trends in technology and fashion.
Omoda and Jaecoo target the new-generation lifestyle enthusiasts and the urban elites respectively. The former aims to explore new avenues in the era of smart and electric vehicles, while the latter, with its bold spirit of exploration, strives to break boundaries in the global off-road vehicle market.
In the Omoda series, the C5, with its “Art in Motion” design philosophy, embodies a unique and elegant crossover SUV style.
The exterior design combines a geometric diamond-cut matrix grille, a dynamic and powerful beltline, two-tone 18-inch wheels and the typical fastback silhouette of the SUV coupé, conveying a futuristic technological atmosphere.
In terms of safety, the C5's body is made of 78% ultra-high-strength steel and comes equipped as standard with advanced intelligent driving assistance systems, ensuring world-class safety and comfort for passengers.
At the event, the Omoda C5, one of the flagship models of the OMODA series, showcased its distinctive and elegant crossover SUV style with the “Art in Motion” design philosophy.
The exterior design features a diamond-cut geometric matrix grille, a dynamic and powerful beltline, 18-inch two-tone wheels and a fastback SUV silhouette, which underline its futuristic, technological look.
Featuring world-class safety features, this model has a body made of 78% ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of its passengers.
The Jaecoo J7 model, equipped with the ARDIS intelligent all-terrain system, exemplifies the “From Classic to Beyond Classic” concept of the Jaecoo series.
This system gives the J7 excellent ability to overcome complex terrains such as sand, mud and off-road, ensuring Saudi users an optimal driving experience in any travel scenario.
In terms of power, the J7 is equipped with a 1.6TGDI engine with a maximum torque of 290N m, paired with a 7-speed wet dual clutch transmission, providing an excellent driving experience. All J7 models are built to extremely high safety standards, with an innovative energy-absorbing cage body design, over 80 percent high-strength steel, and leading ADAS systems, which together constitute a “Beyond Classic” safety system and intelligent protection.
Shawn Xu, CEO of Omoda and Jaecoo, delivered a strategic speech at the launch event, sharing the brand’s remarkable achievements in the global market.
In just over a year since its founding, Omoda and Jaecoo have achieved cumulative global sales of over 260,000 units, with export sales in the first half of 2024 increasing 54% year-on-year.
This result not only confirms the brand's status as one of the fastest growing automotive brands in the world, but also demonstrates its strong competitiveness in the global automotive market.
Behind these successes is Omoda and Jaecoo's tireless pursuit of deep market penetration and product innovation.
Going forward, Omoda and Jaecoo will continue to consolidate their presence in the Saudi market, positioning it as a crucial hub for rapid progress in the Middle East and global market.
As a customized new energy vehicle brand, Omoda and Jaecoo will focus on the new energy field, offering models with different power options, including BEV, PHEV and ICE, to meet different consumer needs.
Omoda and Jaecoo’s global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch event in Spain this February, to the opening of the first plant in Barcelona, to the opening of the market in Poland and Italy, Omoda and Jaecoo are not only rapidly expanding their sales and service network and supply chain system, but also demonstrating their service and system design capabilities in the global automotive industry.
In addition, the “Go Paris” tour event held on the occasion of the Paris centenary sports event further highlighted the brand's appeal and its determination to expand into the European market.
Looking globally, Omoda and Jaecoo see the European market as a testing ground for technology and product survival and a key area for building an international brand.
According to the “Strategy 2030” plan, the brand aims to enter more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and lead the automotive industry trends through continuous technological innovation and product upgrades, providing global consumers with safer, greener and smarter travel experiences.
