The day before a developer tries to make a comeback

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Key points

  • The Day Before developer Fntastic is attempting a comeback with a new game called Escape Factory.
  • The Day Before was heavily criticized for technical issues and false marketing claims, which led to a server crash.
  • Fntastic promises to fund Escape Factory's development via Kickstarter, with refunds if the goal isn't reached.



Fntastic, the now well-known developer behind the controversial shooter The day beforeis trying to make a comeback less than a year after the game's servers were shut down amid ridicule and outrage. Originally announced in 2021, The day before was marketed as a survival MMO in a zombie-infested post-apocalyptic world, and it looked very promising. But ever since its first trailer, gamers have raised eyebrows as they criticized Fntastic for copying a plethora of other titles, including Red Dead Redemption 2, The Last of Us, AND The Division.

Despite this, it seems that many people were willing to donate The day before a possibility, if it had kept its promises and lived up to expectations, which after the trailers were certainly not particularly high. However, when it launched in December 2023, players were presented with technical issues and a game that wasn't actually an MMO. The mood of the community went from amused to almost hostile when a Day before the developer stated that the game was never an MMO and blamed publisher Mytona for incorrect marketing.


Just over a month after launch, The day before's servers were shut down and refunds were distributed to everyone who purchased the game, regardless of how long they played. Despite rumors that it was now defunct, developer Fntastic has apparently been working on another project and released a trailer for a new game called The escape factory on September 27th. At the same time, the company published a post on social media, acknowledging that “regaining trust will be difficult.” The escape factoryThe development of will be funded via a Kickstarter campaign and Fntastic promises that all contributions will be refunded if the crowdfunding goal is not reached. Additionally, the developer clarified that “all funds will go towards development, not profit.”


This last sentence is especially notable because Fntastic has obviously been accused of using it The day before like a cash grab intended to fill one's coffers before pulling the plug and disappearing. However, the buyers were refunded and it is unclear how much money the company actually got. Understandably, the comments on The escape factory trailer and the responses to the post on Twitter are extremely negative. It's unclear how many people will choose to participate in the company's new initiative, which according to its official website is to “build Fntastic 2.0 together.”


Developer Fntastic is asking for a second chance


The trailer is not accompanied by a summary The escape factorypremise, as the description box was only used to apologize The day beforethey promise to fix past mistakes and provide links to the company's plans to redeem itself. “Everyone deserves a second chance,” says Fntastic. It will be up to the gaming community to decide. From the one-minute trailer, however, The escape factorya physics-based cooperative experience for 4-8 players, It looks pretty fun. A demo is currently available for download on Steam.

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